Identity

The AI TIP logo.

Gold on ink. An A inside a broken ring, circuitry running in from the left, and the five things the platform does set out beneath the name.

AI TIP — Technology Intelligence Platform

Variants

Three crops, because one file cannot do three jobs. Each has a transparent background, so all of them sit on any dark ground without a box around them.

AI TIP — Technology Intelligence PlatformLockup
AI TIP — Technology Intelligence PlatformIcon
AI TIP capability stripFull

At size

The icon is what carries the brand when space is tight — a browser tab, an app tile, a social avatar. Below about 24px the circuitry and the ring start to merge, so give it room where you can.

AI TIP — Technology Intelligence Platform96px
AI TIP — Technology Intelligence Platform48px
AI TIP — Technology Intelligence Platform32px
AI TIP — Technology Intelligence Platform24px
AI TIP — Technology Intelligence Platform16px

Colour

Gold is the only accent. It marks one thing per view — the moment that matters. Used on everything, it marks nothing.

Ink#0B1512Primary ground. Everything sits on this.
Gold#E8C87AThe accent. One thing per view.
Gold soft#F4E2B2Hover and highlight only.
Bronze#B08A40Secondary rules and dividers.
Cream#F7F4ECLight garments and print grounds.

Clear space

Keep free space around the logo equal to the height of the letter A in the mark. Nothing crosses it. The artwork carries its own glow, so it needs a dark ground to sit on — on anything light the gold loses contrast and the glow reads as haze.

Don't

  • — Place it on a light or busy background.
  • — Recolour it, or add a second glow or shadow.
  • — Stretch it. Scale both axes together or not at all.
  • — Rebuild the wordmark in another typeface.
  • — Enlarge the PNGs beyond their pixel size; they will soften.

Files

Before you send this to a printer

These are pixel images, not vector, and the largest is 1254px square. That is ample for anything on a screen and for a chest print up to roughly A5. Beyond that — a banner, a large poster, a back print — it will soften, and a printer will ask for vector.

The glow and the gold gradient also need a dark garment and full-colour printing; they cannot be screen-printed in one colour or embroidered as drawn. If you want shirts at any size, the thing to commission is a vector redraw of this logo plus a simplified one-colour version of the mark — a designer can do both from these files in a day.

Questions about using the logo: hello@aitip.ai · See also the scoring methodology.