Gong.io
85.6Excellent
Revenue intelligence: record every deal conversation and turn it into coaching and forecasts.
Sales & RevenueEnterpriseMature
From Custom (reported $1,400-$3,000/user/year plus a platform fee)
Clay
Excellentby Clay Labs · founded 2017 · updated Aug 2026
Clay is a go-to-market data platform that waterfalls lookups across 75+ enrichment providers, runs custom AI research agents against each record, and writes the output straight into personalized outbound sequences and CRM fields. It replaced a stack of point tools for RevOps and growth teams building targeted prospect lists, and its own customer list includes OpenAI, Anthropic and Cursor.
Sales & RevenueFreemiumEstablishedFrom Free / $185 per month (Launch)
87.6TIP Score
The score, taken apart
Fixed weights, sources attached, the formula
Capability(30%)85
Value for Money(15%)88
Security & Compliance(15%)85
Integrations & Ecosystem(15%)90
Maturity & Reliability(10%)82
Momentum(15%)96
Best for
- ◆RevOps and growth teams building targeted prospect lists
- ◆Personalized outbound at scale
- ◆Sales teams replacing a stack of point enrichment tools
Key integrations
SalesforceHubSpotAttio75+ data enrichment providersSlackZapier
Strengths
- ＋Waterfalls across 75+ providers for up to 95% coverage on hard fields like verified email and phone
- ＋Custom AI research agents run per-record, not just static enrichment
- ＋Two-way native sync keeps Salesforce/HubSpot records current automatically
Limitations
- －Steep learning curve: table-and-workflow model takes real ramp time versus a simple contact database
- －Automated CRM sync and premium enrichment gated to the $495/mo Growth plan and above
- －Output quality depends on which upstream data providers are enabled per workflow
Evidence behind this score
Each score is built from the claims below. This is a snapshot, so check the current terms with the vendor before you commit to anything.
| Claim | Source | Checked |
|---|---|---|
| Reached $150M ARR in May 2026, up from $108M at the end of 2025; serves 10,000+ customers including OpenAI, Anthropic and Cursor | Sacra company research ↗ | Aug 2026 |
| January 2026 employee tender offer valued the company at $5B, up from $3.1B at its August 2025 Series C ($100M, led by CapitalG) | Yahoo Finance ↗ | Aug 2026 |
| Free plan (100 credits/mo), Launch $185/mo, Growth $495/mo (adds automated CRM sync); March 2026 update cut data costs 50-90% and removed failed-lookup charges | Cleanlist pricing analysis ↗ | Aug 2026 |
| SOC 2 Type 2 certified; GDPR and CCPA compliant | Clay blog ↗ | Aug 2026 |
| Natively integrates with Salesforce, HubSpot and Attio for two-way CRM sync, waterfalling across 75+ enrichment providers | Clay integrations page ↗ | Aug 2026 |