Decide
Side by side.
Two tools, side by side, on the same six pillars. The better number in each row is picked out for you.
ClayGong
The verdict
Choose Clay for revops and growth teams building targeted prospect lists. Choose Gong for sales orgs standardizing call recording and coaching.
Gong leads on capability (+3), security & compliance (+7) and maturity & reliability (+8). Clay leads on value for money (+15) and momentum (+16). integrations & ecosystem is level across the board. Overall they sit 2.0 apart — decide by the pillar that pays your bills.
| Criteria | Clay Clay Labs | Gong Gong.io |
|---|---|---|
| TIP Score | 87.6ExcellentBest | 85.6Excellent |
| Capability30% | 85 | 88 |
| Value for Money15% | 88 | 73 |
| Security & Compliance15% | 85 | 92 |
| Integrations & Ecosystem15% | 90 | 90 |
| Maturity & Reliability10% | 82 | 90 |
| Momentum15% | 96 | 80 |
| Category | Sales & Revenue | Sales & Revenue |
| Pricing model | Freemium | Enterprise |
| Starting price | Free / $185 per month (Launch) | Custom (reported $1,400-$3,000/user/year plus a platform fee) |
| Maturity | Established | Mature |
| Pricing transparency | Public tiers + free entry | Custom quotes only |
| Enterprise readiness | Mid-market ready | Enterprise-ready |
| Setup lift (est.) | Days to weeks | Weeks (vendor-led) |
| Best for | RevOps and growth teams building targeted prospect lists | Sales orgs standardizing call recording and coaching |
| Key risk | Steep learning curve: table-and-workflow model takes real ramp time versus a simple contact database | No public pricing; per-seat cost has risen 25-56% since the March 2025 unbundling into separate Forecast/Engage/Enable modules |
Head to head
The comparisons people ask for most, already written up: verdict, all six pillars, pricing and the catch on each. Only tools that genuinely compete are paired.